ScyllaDB Summit Preview: Adventures in AdTech: Processing 50 Billion User Profiles in Real Time with ScyllaDB

In a preview of the ScyllaDB Summit 2018, senior software engineers Ľuboš Koščo and Michal Šenkýř from Sizmek, a leading Demand-Side Platform in ad tech, discuss their experiences and challenges in processing 50 billion user profiles in real time using ScyllaDB. Ľuboš, with a background in data center management, and Michal, who transitioned from a media company, both emphasize the importance of ScyllaDB's low read latency and scalability for handling massive datasets crucial for efficient ad targeting and real-time bidding. They highlight Sizmek's commitment to delivering high-performance, AI-driven programmatic marketing solutions that stand out in the industry. The engineers also share insights into their data management strategies, including the use of ScyllaDB to replace core infrastructure components and manage large-scale data growth, which supports complex decision-making in ad customization. Additionally, they express anticipation for updates from ScyllaDB, particularly version 3.0, and the opportunity to learn from other users at the summit.