Q&A with SAS’ David Blythe on Changing All Four Tires While Driving AdTech at Full Speed

David Blythe, Principal Software Developer at SAS, discusses his upcoming presentation at the ScyllaDB Summit 2019, which focuses on SAS’s unique implementation of NoSQL through a C++ API that abstracts the underlying database, allowing seamless infrastructure changes without affecting application-level code. This approach supports SAS's need for continuous uptime, crucial for their product CI 360 Match, which manages real-time ad delivery for web publishers to maximize revenue. Operating a complex ad-serving ecosystem with a small team, SAS emphasizes the importance of automation and efficient deployment within AWS, allowing them to maintain high availability and rapid feature deployment. The discussion also highlights the critical role of SAS's "pit crew" in managing the continuous updates and migrations necessary to keep their systems running smoothly at all times, reflecting a commitment to operational excellence and customer satisfaction.