MediaMath Discusses Applied Learning at Real-Time at ScyllaDB Summit

John Turner, VP of Engineering at MediaMath, will speak at the ScyllaDB Summit 2017 about how the company utilizes Apache Cassandra and ScyllaDB to manage user data and enhance Real-Time Bidding (RTB) processes. Turner’s talk will focus on the MediaMath Data Management Platform (DMP), which empowers marketers to effectively manage and activate data in real time across multiple channels. He will discuss the challenges faced with Apache Cassandra, such as performance at scale and how transitioning to a more on-demand, streaming process can address these issues. Additionally, Turner will outline the current and future architectural strategies involving ScyllaDB, emphasizing the importance of integrating machine learning models built by software rather than manually. The talk is aimed at professionals in the ad-tech and big data sectors, providing insights into overcoming data sparsity, processing time, and scalability challenges.