AppMonet: Painting the Digital Landscape with ScyllaDB

AppMonet, a New York-based company, connects mobile app developers with advertisers through video ads, utilizing a unified SDK to support major video brands and maximize advertising demand sources. By employing AI for content optimization and offering diverse ad formats, AppMonet has gained popularity among global applications. The company transitioned from Erlang mnesia to ScyllaDB Cloud to scale its infrastructure, choosing ScyllaDB for its flexibility and performance, particularly for their read-heavy workload. Hosted on AWS, ScyllaDB Cloud supports AppMonet’s real-time writes and batch updates, with workload prioritization to prevent analytics from affecting production. AppMonet benefits from ScyllaDB’s low-latency data retrieval, critical for efficient ad bidding, and its scalability, allowing AppMonet to handle significant query loads with minimal performance drop. As AppMonet continues to grow, ScyllaDB's multi-datacenter replication feature aligns with their plans for global expansion.