The growing need for accessibility in software development is a critical trend that cannot be ignored. With nearly one billion people worldwide experiencing some form of disability, it's essential to prioritize accessibility to ensure an inclusive user experience. This not only benefits the 15% of the global population with disabilities but also shields businesses from potential litigation and bad press. Flawed design can lead to frequent errors and user experience issues for assistive tech users, highlighting the importance of considering accessibility during design. A proactive strategy will provide the best overall user experience and shield businesses from negative consequences. By making accessibility a top-level discussion point in development and testing, companies can potentially take more than 15% of the market share by providing an accessible product, while competing with competitors who may not prioritize accessibility.