A quality strategy is a set of activities that ensures consistent delivery of high-quality software that meets clients' expectations. A well-defined quality strategy blueprint includes various facets of testing and other activities to reduce risk and tighten release cycles. Great user stories are crucial in building better software, as they represent small slices of requirements that benefit users or customers. Understanding the Quality Blueprint increases collaboration and communication early on, providing faster feedback and allowing for iterations during sprint planning. A quality product is not easy to build, but it's essential to address quality issues promptly and rebuild a company's image after an incident. Poor software quality can lead to losing key assets to a competitor with a better reputation.