The global population is increasingly relying on digital services to cope with the new normal of social distancing and remote working. Companies that provide these critical services face a situation where a flawless user experience is crucial for winning market share and serving customers in need. Digital confidence is key, referring to the idea that everyone in an organization expects applications to function, look, and perform as intended. It empowers engineering teams to iterate and introduce innovative features at speed without fear of breaking anything, gives leadership a sense of relief, and ultimately improves customer trust and repeat business. To create digital confidence, organizations focus on comprehensive testing, on-demand testing environments, accelerating release velocity, and introducing reliable quality checkpoints throughout the pipeline. Sauce Labs has resources such as Continuous Testing Benchmark and ROI studies to help teams improve their testing strategy and achieve business growth through continuous testing with a cloud-based vendor.