To build a culture of digital confidence, organizations must prioritize creating applications that function as intended, empowering engineers to innovate and deliver features quickly without fear of breaking anything. This leads to improved productivity, better user experiences, and increased revenue through loyal customer bases across multiple channels. By automating testing processes, such as UI regression tests, using tools like Selenium and Sauce Labs, organizations can create fast feedback loops, address issues early in the pipeline, and deliver flawless digital experiences. Real-world examples, like Quick Base and N26, demonstrate the value of digital confidence in driving business growth and customer satisfaction, highlighting the importance of tying testing directly to key business drivers and leveraging resources like Sauce Labs to build a case for digital confidence.