Speeding up test execution is crucial for faster feedback, reduced time to market, and improved overall efficiency in the DevOps cycle. To achieve this, it's essential to understand why tests are slow and then apply five tips: stopping drivers after tests, avoiding XPath as a locator strategy due to its slowness and flakiness, using non-XPath locators for better maintenance, utilizing the latest Appium version, and parallelizing test executions by running multiple tests at the same time on different devices. By implementing these tips, developers can significantly reduce test execution times, resulting in faster feedback, improved quality, and increased productivity.