Automated testing can bring numerous benefits to organizations, including faster test results, less manual effort, and optimized use of testing infrastructure. However, many organizations are not maximizing the potential of automated testing by automating more tests, running tests in parallel, standardizing their testing strategy, and building continuous feedback into their test approach. To get more out of CI/CD test automation, it's essential to identify which manual tests can be replaced with automated testing, run automated tests in parallel, involve developers in writing automated test code, standardize testing practices, and incorporate continuous feedback into the test pipeline. By implementing these strategies, organizations can increase the efficiency and effectiveness of their automated testing processes.