The adoption of continuous integration (CI) and DevOps practices is crucial for organizations to move beyond just faster releases and achieve a better understanding of their software development process. A deliberate approach to culture, processes, and tools is necessary to focus on results and attain them. By leveraging CI, teams can gain a holistic view of what's happening in the delivery pipeline, identify trends and patterns, and optimize their software delivery pipeline. This enables organizations to make data-driven decisions, report on benefits to stakeholders, and continuously improve their DevOps strategy. Effective use of tools and processes also helps to overcome common challenges such as bad communication and inefficient workflows.