In the testing community, a tester's role goes beyond just finding bugs and understanding coding; it involves modeling and advocating for great user experiences. This is crucial as it helps organizations understand their customers' needs and business models, ensuring that testers are working towards the right priorities. The tester's job is not solely focused on defects, but also on understanding how users interact with software and how businesses make money. By prioritizing a great user experience, testers can ensure they're directing their efforts in the most effective way.