The release of Pokémon GO in 2016 marked a landmark moment in mobile gaming, with its augmented reality and real-world gameplay forcing people outside to play. Despite initial success, the game's popularity waned by 2017, but it has since consistently grown in revenue, crossing $6 billion in just two years. This anomaly is attributed to various factors, including new titles in the franchise, HD remakes, nostalgia, and improvements made to the game itself. Unlike traditional console games, mobile games have a dynamic customer relationship, where improvements can directly impact bottom-line results. To deliver quality at speed and drive revenue, mobile game developers must test their products thoroughly, ensuring quality releases faster than they currently are able, in order to keep users engaged and retain customers.