The global mobile application market is expected to continue growing, with users demanding high-quality apps that provide an excellent user experience while keeping their data secure. To respond to this demand, developers are taking on more responsibility in testing, and the importance of DevOps, security testing, cloud mobile testing, mobile app quality as a marketing tool, automated testing frameworks such as Flutter and React Native, MTTD and MTTR, low-code and scriptless test automation, accessibility testing, observability, and automated testing for video games are on the rise. These trends will shape the future of mobile app development and testing in 2023, requiring teams to adopt a thorough testing plan to ensure a solid strategy to grow and move forward.