Merging business process with continuous delivery requires a mindset shift that involves all stakeholders, including managers and executives. The traditional estimate-based approach to project planning is often at odds with the principles of Agile and Continuous Delivery, which emphasize iterative development, frequent releases, and customer feedback. To adopt this new way of working, teams must redefine their scope, prioritize features, and plan incrementally, using techniques such as backlog grooming and story mapping. Effective communication and leadership are crucial to driving this cultural change, which requires training for all team members, including product managers and executives. By embracing the Agile mindset and adopting a Continuous Delivery approach, organizations can overcome common obstacles and achieve greater agility, quality, and customer satisfaction.