You want to measure mobile app quality beyond just bug counts. To do this, you need to track various metrics such as automated build and test results, system availability, performance tests, and user feedback from different channels like the app store, forums, social media, and client support teams. You should also monitor trends in these metrics over time to determine if your team is improving its quality and processes. By analyzing these data points, you can gain a better understanding of your app's strengths and weaknesses, identify areas for improvement, and make data-driven decisions to enhance the overall quality and user experience of your mobile app.