To optimize your mobile testing process and increase app quality, outline a comprehensive testing strategy and choose the right approach between manual and automated testing. Automated testing offers higher device coverage, reliability, and ROI, while manual testing provides user experience and flexibility. A balanced approach of 80% automated and 20% manual testing is ideal for most apps, allowing for faster time-to-market, better user experiences, and reduced bugs and issues. By adopting an agile development environment with integrated testing, testers can work closely with developers to deliver high-quality results. This combination enables the benefits of both manual and automated testing approaches, resulting in improved app quality and reduced testing hours.