To effectively use Selenium for test automation, it's essential to tie together your current test suite with a Continuous Integration (CI) server, which automates testing as part of the development workflow. This allows for reliable and quick issue detection, ideally in sync with the development process. To achieve this, break up your test suite into small chunks, known as "test packs," and have separate jobs for each, keeping test runs fast and informative. Use a standard format, such as JUnit XML, to generate test output that can be used by the CI server. Set up a CI server job configuration, including setting up build triggers, configuring build steps, test reports, and notifications, to automate testing and view results. By following these principles, you'll be better equipped to start your Selenium journey on the right foot and avoid common pitfalls.