Getting buy-in for test automation is not as easy as writing and running a Selenium script. It involves getting stakeholders on board with the need and high-level direction for test automation, building a team, establishing a strategy, and picking the right tools. The need for test automation is often driven by developers who know what's possible, but convincing decision-makers can be challenging due to budget constraints, lack of control over continuous integration and test infrastructure, and limited visibility into technical debt. To demonstrate the added value of QA to business teams, it's essential to educate them on the cost of bugs, create visibility into existing technical debt, and develop a strategy for reducing and avoiding technical debt in future release schedules. Encouraging developers to start implementing QA standards requires taking ownership of quality, developing a mindset that testing is an integral part of development, and demonstrating the return on investment (ROI) of continuous testing. Building technology alignment, providing deterministic results, and focusing on ways to eliminate flaky tests can also help gain buy-in from developers. Ultimately, persistence and a willingness to adapt to each team's unique needs are crucial for success.