Nearly half of consumers say they've closed a browser or shut off a device in frustration when encountering an error, with nearly 1 in 5 willing to abandon a transaction immediately if software doesn't work properly. Some users are more tolerant than others, waiting up to two business days for an issue to be addressed, while others will give up within minutes. The quality of experience directly impacts revenue, and brands must protect their reputation at all costs by leveraging continuous automation testing to prevent errors from happening in the first place.