A test automation strategy is a plan that defines how an organization manages automated software testing, outlining which processes, tools, and approaches teams use to run automated tests. Developing such a strategy can be challenging due to numerous test automation practices and tools available, as well as common challenges like insufficient test infrastructure, high failure rates, and slow test execution. To overcome these obstacles, organizations should adopt best practices such as using cloud-based test infrastructure, running tests in parallel, and implementing strategies for handling test failures. A well-designed test automation strategy can significantly improve the efficiency and quality of software testing operations, ensuring consistency across teams, reducing manual effort, and enhancing the reliability of applications.