Continuous testing is a crucial practice in the retail industry to provide a flawless digital experience and compete in today's fast-paced market. With the rise of online shopping, retailers must ensure their web and mobile applications are seamless, flexible, and secure, guaranteeing a positive customer experience. Continuous testing helps achieve this by detecting bugs early, improving code quality, and increasing release velocity, ultimately saving time and resources. By adopting continuous testing, retail companies like Walmart Labs can improve their digital confidence, increase revenue, and stay ahead of the competition.