Building a Strategy for Continuous Testing in Mobile` involves multiple testing tactics such as beta testing, test automation, and cloud-based mobile device testing. Beta testing platforms like HockeyApp allow users to bypass app store reviews and deploy on both iOS and Android, while automating beta tests with tools like FastLane can streamline the process. Cloud-based mobile device labs provide access to thousands of real devices, browsers, operating systems, screen sizes, and resolutions, enabling automated testing on real mobile devices as well as emulators. A continuous testing strategy for mobile requires leveraging these tactics to test on large groups of users pre-deployment and release bug-free applications right off the bat, making every release count in today's competitive mobile world.