The Behavior-Driven Development (BDD) framework is a software development methodology that encourages collaboration and iterative testing to promote fast feedback and reliable documentation. Cucumber is a framework that allows teams to write tests with executable specifications in plain text, enabling true cultural change as quality becomes a business-level imperative. However, adopting BDD requires careful consideration of several factors, including identifying the responsible team member for test automation scenarios, affording extra dependencies, prioritizing parallelization, and committing to learning new syntax. By understanding these key points, teams can effectively adopt BDD and Cucumber to break down walls between technical and non-technical teams and achieve quality as a business-level imperative.