While maintaining software test scripts is often seen as a chore, it doesn't have to be. To make the process faster and less tedious, developers should own quality and take control of testing, setting standards and using design patterns to improve automated testing. This includes reducing code duplication by following the page object model, defining clear waiting strategies, and locator strategies such as unique IDs. It's also essential to focus on automating the right things, not everything, and minimize UI tests. By recognizing common flavor characteristics that cause unreliability of test scripts, such as unstable environments or poorly written scripts, developers can build a culture where quality is a team effort and reduce test script maintenance. By following best practices and learning from mistakes, developers can make the testing process more efficient and effective.