Achieving CI excellence through the role of test automation is evolving, blurring the lines between Test Automation and DevOps. The approach starts by defining a single path to production and outlining pipeline stages, including infrastructure, pre-commit, and product stages. A continuous testing strategy defines how to deliver applications continuously with confidence. Automating cloud infrastructure allows for disposable environments, enabling build, test, and deployment of products in minutes. Clearly defined standards are crucial, starting with documentation and education, while a community movement fosters ownership among teams. The mission is to enable faster feedback from testing and integrating code, fostering a community that builds repeatable and disposable infrastructure and CI ownership.