Automated testing is a faster and more scalable way to test applications, delivering deeper insights and providing quicker feedback to development teams. To begin automated testing, it's essential to identify which tests to automate first, considering the frequency of performance and user workflows tied to sales or purchase conversions. Next, choose a suitable testing framework that aligns with your platforms and testing style, and set up an infrastructure capable of handling increased load and parallel testing. Integrating automated tests into CI/CD workflows is also crucial, ensuring seamless feedback to developers. Planning to analyze test results and feeding data back to developers will help improve software quality over time.