At Sauce Labs, continuous testing is defined as a best practice approach to software quality that involves testing earlier and more often throughout the development lifecycle. This approach realizes several benefits, including fewer bugs found in production, faster release cycles, and improved customer experience. However, teams must also navigate the challenge of managing increasing volumes of test data and quality signals. By implementing certain best practices, such as setting test status to pass/fail, annotating tests with additional context, giving tests meaningful and consistent names, and associating tests with builds, teams can harness the power of test data to optimize their testing practice and achieve improved software quality. These strategies enable teams to uncover quality gaps, understand resource allocation, celebrate success, and make data-driven decisions that drive continuous improvement. By adopting these best practices, teams can build digital confidence in their organization and develop new code and testing processes with increased confidence.