100% Test Automation is Not a Good Goal` Following the money or revenue is key to identifying areas of focus for testing efforts. One hundred percent test automation may not be possible due to difficult-to-write code and non-essential components. A risk-based approach focusing on high-impact areas is necessary to generate the best return on investment. The goal should be to deliver a premium user experience and provide digital confidence, while acknowledging that all bugs are not created equal. Prioritizing coverage based on appetite for risk and software type is crucial, as a small typo may have less impact than a full-blown crash.