The Composable Era: Experts Weigh In

Businesses are entering the Composable Era, which emphasizes creating personalized, context-specific content experiences across various brand touchpoints, necessitating a shift from channel-specific to cross-channel approaches. This era requires a central source of truth for content, allowing companies to leverage content as data to ensure consistent user experiences and optimize reuse. The concept of composability enables addressing the long tail of customer experiences, allowing for experimentation and rapid adaptation, highlighting the need for cultural and workflow transformations away from traditional publishing mindsets toward more iterative, collaborative processes. New roles such as content operations, content analysts, and content engineers are emerging to support this evolution, requiring skills in metadata, analytics, and taxonomy to effectively manage and orchestrate content. The Sanity Composable Content Cloud exemplifies the tools available to facilitate these changes, offering flexibility and interoperability for managing content at scale.