Structured Content 2022: Content Makes Experiences Human
Blog post from Sanity
In an evolving digital landscape, providing remarkable and engaging experiences for customers is crucial for business growth, demanding a shift from mere content management to comprehensive experience management. This transformation requires creating adaptable and interactive content that caters to various channels and devices, fostering deeper connections with audiences. However, outdated tools and siloed systems present significant challenges, hindering digital teams' ability to deliver these experiences efficiently. The industry aims to overcome these barriers by adopting a strategic approach that treats content as data, fostering interoperability and unity across departments. Sanity advocates for this approach through its Structured Content initiative, emphasizing the importance of strategic content management as a pivotal aspect of future business success. To further this mission, Sanity is hosting the Structured Content 2022 conference, an event designed to bring together industry leaders and innovators to share insights and best practices, underscoring the importance of community collaboration in achieving these ambitious goals.