Starting a Movement: 3 Takeaways from Structured Content 2022
Blog post from Sanity
Structured Content 2022, held from May 24-26, marked Sanity's inaugural conference, focusing on the transformative power of structured content to enhance digital experiences. Hosted in San Francisco with virtual and global watch parties, the event was not a product showcase but a platform to share Sanity’s vision and methodology, aiming to inspire a cross-disciplinary community involved in creating digital experiences. The conference featured keynotes from Sanity leaders, industry panels, and discussions with speakers from prominent companies like AT&T, the New York Times, and Spotify. It emphasized the need to routinely deliver integrated, inspiring digital interactions and fostered collaboration among diverse professionals, including developers, designers, and content strategists. The event underscored the collective effort required to address common challenges in digital content creation, reinforcing Sanity's commitment to building a movement around innovative content strategies.