How RBI uses Sanity to power content for 20 million users

Restaurant Brands International (RBI), which manages major food service brands such as Burger King, Popeye’s, Firehouse Subs, and Tim Hortons, has transformed its content management by adopting a structured content approach through Sanity, significantly enhancing the freshness and efficiency of its content delivery to over 20 million monthly users. Previously hampered by a cumbersome update process that resulted in stale content, RBI now benefits from a system where content is broken into data-stored pieces, allowing for rapid and flexible updates across different brands and regions. Key improvements include real-time content validation, increased autonomy for content teams, and streamlined processes that align with the unique needs of each market, ultimately enabling RBI to deploy new content swiftly and maintain agility in a competitive landscape. This approach ensures content is consistently accurate and relevant, with Sanity's platform providing the scalability, interoperability, and user-friendly experience necessary for RBI's expansive and diverse operations.