How Gong shipped AI translation, automated summaries, and AI-ready content on a single backend

Gong, a revenue intelligence platform, has embarked on a transformative journey to evolve into an AI operating system for revenue teams by restructuring its content management and digital presence. In collaboration with Webstacks, Gong transitioned from a fragmented WordPress setup to a more cohesive and scalable content infrastructure using Sanity, addressing challenges from a decade of rebrands and a need for interactive AI-aware experiences. This shift involved creating a structured content model reflective of Gong’s operations, automating workflows, and integrating a Figma-based design system for brand consistency. Additionally, Gong leveraged AI for content translation and blog summarization, significantly reducing manual effort and enhancing localization into French and German. The team also focused on migrating SEO assets effectively, addressing redirect issues swiftly due to Sanity's toolkit. As AI models increasingly influence vendor research, Gong is exploring new ways to engage prospects beyond traditional web searches. Throughout this process, Gong emphasizes the importance of starting with a flexible mindset and adapting to rapidly changing technological landscapes, with structured content serving as a resilient foundation to accommodate future innovations.

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