How Braze built better customer experiences with AI Content Operations

Braze, a customer engagement platform, faced challenges with their content management system, which was not equipped to handle the demands of a global, AI-driven environment. To address these issues, Braze adopted Sanity as their single source of truth for learning and marketing content, enabling a structured content layer that supports search, automation, translation, and AI agents. This transformation allowed Braze to streamline their content operations, enhancing search results with a single GROQ query and automating the addition of AEO metadata to make content more accessible to AI. Additionally, Braze developed a Sanity plugin for translating hundreds of documents with a single click, reducing manual effort and improving efficiency. With these developments, Braze empowered their teams to build AI agents that access relevant content without duplicating data, turning Sanity into an application platform for various internal functions. This strategic content restructuring has made Braze's content a powerful tool for growth, improving search, translation, and AI interactions across their operations.

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