Agents leave receipts. We read 1.46 million of them
Blog post from Sanity
Sanity's report on AI agent tool calls offers a detailed analysis of how AI agents like Claude and ChatGPT are being utilized in content operations, focusing on the period from September 2025 to April 2026. The study highlights that 8% of users are responsible for 68% of activities, with a notable revelation that the most active user is a content marketer rather than an engineer, signifying a shift in workload from developers to content owners. AI agent tool calls, which grew to 521,000 per month, are predominantly used for routine tasks like querying and publishing, but the real impact lies in the 9% of tasks such as content migration and localization that replace weeks of traditional engineering work. The report also introduces the concept of an "intent field," allowing AI agents to specify the purpose of their actions, providing deeper insights into usage patterns. This approach combines quantitative data with qualitative interviews, offering a comprehensive view of the evolving role of AI in content management. While the data reflects a specific group already using AI with structured content backends, it serves as a leading indicator of broader trends in the industry.
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