Xyla AI is an automated social media management tool specifically designed for Shopify stores, which creates and schedules posts tailored to a brand's unique tone across platforms like Instagram, Facebook, Pinterest, TikTok, and X. The service includes content such as fun facts, motivational quotes, memes, and product promotions, thus allowing businesses to focus on sales rather than social media. The engineering team uses Rollbar for error reporting, which efficiently filters and notifies relevant issues for debugging, providing a valuable integration with Ruby on Rails that has proven reliable and cost-effective over years of use.