Sergey Belogurov, a Tech Lead at the marketing data analytics company Attribution, has been using Rollbar for 100 months to ensure the reliable operation of services and the delivery of new features. Attribution aims to enhance transparency in marketing performance by providing insights into the cost, revenue, and profit from marketing programs, enabling marketers to make informed decisions. Sergey has a lifelong passion for technology, which evolved from an interest in wooden blocks to a career in software development, where he enjoys building digital solutions. Rollbar is an essential tool in his workflow, especially given Attribution's practice of rolling daily releases, as it provides critical error monitoring and helps maintain the quality of the code by alerting him to any issues before consulting other monitoring tools.