Vercel has launched a new native integration with Rollbar in its Observability category to enhance error monitoring and deployment tracking for projects built with Next.js or serverless functions. This integration allows users to connect Rollbar to multiple Vercel projects, map environments, and track deployments, enabling developers to monitor real-time signals and link errors directly to the code and specific releases that caused them. By grouping related events, de-duplicating noise, and providing readable stack traces with source maps, the integration facilitates a seamless transition from identifying issues to resolving them efficiently. The setup process is streamlined through the Vercel Marketplace, and comprehensive documentation offers snippets for deployment tracking and environment configuration, ensuring that teams can maintain consistent settings across projects. This collaboration aims to provide developers with the tools needed to confidently ship fast and safe by bringing code-first error monitoring closer to where deployment occurs.