RELENTLESS Venture Studio’s Story with Rollbar

RELENTLESS Venture Studio, a SaaS-focused venture studio and private equity accelerator based in San Luis Obispo, CA, collaborates with entrepreneurs to develop and expand software businesses by offering capital, mentorship, and operational support. Under the leadership of Eric Payton, VP of Development, one of its portfolio companies, LinkedVAnow, provides a LinkedIn lead generation platform targeting high-ticket salespeople and organizations by managing their networking and prospecting activities to achieve superior results. The company transitioned from server-level logging to using Rollbar, a tool they adopted after a senior engineer's recommendation and a significant upgrade in 2026, to gain real-time insights into application issues and frequency, enhancing their ability to identify edge cases during the launch of their new platform.

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