LeadBuckets is a lead generation platform founded by Nathan Denholm, aimed at helping web developers, designers, and SEO professionals quickly identify high-value prospects, like businesses with outdated websites, allowing them to focus more on acquiring clients rather than searching for them. The platform utilizes Rollbar to efficiently monitor and report errors across its complex system, which includes numerous services, APIs, and integrations, providing a reliable single source of truth for error management. Rollbar was chosen for its seamless integration with LeadBuckets' AWS-based infrastructure and tools like Auth0 and Cloudflare, offering a cost-effective and straightforward setup that enhances error detection and resolution before users are affected.