The Journey from Metamarkets to Rill

During a webinar hosted by Rill, CEO Michael Driscoll and Hammond Guerin from Liftoff explored the evolution from Metamarkets to Rill, highlighting its role in interactive ad tech dashboards. Rill, which emerged after acquiring Metamarkets' IP from Snap, focuses on transforming large-scale data into fast, interactive dashboards, a critical asset for Liftoff's extensive mobile advertising operations that handle billions of data rows daily. Rill's strength lies in its ability to facilitate real-time analysis and time series comparisons, offering quick insights into current trends, which is particularly valuable for customer support teams who require immediate data access for client interactions. Despite the plethora of BI tools available, Rill distinguishes itself with its user-friendly interface, allowing analysts to perform week-over-week trend analyses efficiently. The webinar also teased upcoming features in Rill, aiming to simplify data integration processes and enhance user accessibility, with a beta launch promising easy dashboard creation from data lakes without extensive technical support.