How to sell your mobile app

App developers often overlook the potential of their apps as valuable assets that can be sold, much like any revenue-generating business. The process of selling an app involves ensuring that the app meets transfer criteria set by platforms like Apple, determining the app's worth based on factors like monthly profit and revenue sustainability, and understanding potential tax implications. Apps typically sell for 12 to 36 times their monthly profit, with variations based on factors like strategic value and revenue consistency. Personal motivations, such as financial needs or the desire to pursue other opportunities, often drive developers to sell their apps, despite the financial logic of retaining a profitable business. Finding a buyer can be facilitated through platforms like Flippa, AppFlip, and App Business Brokers, while negotiation requires careful attention as buyers may have more experience. Professional advice is recommended to ensure a fair transaction. Companies like RevenueCat support developers in maximizing revenue and provide detailed analytics that can be crucial when presenting an app to potential buyers.