WISE, a division of CloserIQ, is dedicated to increasing female representation in sales leadership, currently at just 20%. Over the past five years, WISE has grown its community to over 7,000 members, focusing on mentorship, networking, and educational events to foster the next generation of female sales leaders. Under General Manager Cassie Yettru, WISE transitioned from using Google Docs and spreadsheets to a comprehensive web portal in January 2021, developed in collaboration with CTO Dan Zhou and the engineering team. This portal, which utilizes Retool for internal tools, supports community and partner management, employing a user-friendly interface that integrates with Firestore. Retool was chosen over alternatives like Flask-Admin for its ease of use, customization capabilities, and native Firestore integration, significantly reducing development time. The WISE team leverages Retool for managing member applications, partner plans, and event organization, streamlining processes through automation and integration with platforms like Customer.io and Stripe. This transition has enabled WISE to enhance their operational efficiency, scale their community, and focus on product-led growth.