How India's largest social media app builds internal tools to operate faster

ShareChat, India's largest native social media app, faced challenges with its internal tools due to rapid growth, which led to inefficient engineering and operations. To address these issues, product manager Akshat Bhargava implemented a strategy to improve internal tool development by creating a dedicated Tools Team to handle frontends while other teams managed backends. This approach initially helped streamline processes but eventually faced bottlenecks due to increased demand. To scale efficiently, ShareChat adopted Retool, a platform enabling end-teams to develop their own frontends quickly. This shift allowed for faster app development and reduced engineering expenses by 20%. The operations team, for instance, developed a Creator Ops Management app using Retool in just nine days, significantly speeding up creator onboarding by 20%. ShareChat now operates more efficiently, with more than 500 Retool apps developed, empowering teams to meet their diverse use cases and boosting overall productivity.

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