The Voice AI Data Map: Recordings, Transcripts, APIs, and CRM Writeback

Retell AI’s voice AI data map outlines the information generated by each call, including recordings, transcripts, post-call analysis, logs, variables, phone numbers, and operational details, along with the ways these artifacts can be accessed through webhooks, APIs, dashboard exports, and CRM integrations. Call data is retained indefinitely by default but can be governed per agent through configurable retention periods and storage modes, including PII-scrubbed storage or basic attributes only, while deletion options and signed URLs provide additional controls. The platform’s PII redaction can remove selected sensitive categories across transcripts, audio, logs, metadata, summaries, and tool interactions, although some operational fields remain available, and role-based permissions determine access to raw content. Retell states compliance with HIPAA, GDPR, and SOC 2 standards but advises customers to confirm hosting locations, subprocessors, security settings, and access practices directly. Native CRM integrations and custom webhook-based workflows can synchronize contacts, log call activities, write analysis results, and support pre-call record lookups, in-call bookings, and post-call notes, with testing recommended to verify that data and actions remain associated with the correct customer record.

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