Welcoming Roberto Braga, our new Growth Marketer

Resend announced the hiring of Roberto Braga to establish its Growth discipline, drawing on his more than 10 years of experience scaling technology businesses through experimentation, product strategy, SEO, ASO, email marketing, paid acquisition, content, and partnerships. Braga co-founded and served as CMO of YC-backed BX Blue before its acquisition by PicPay, where he later led organic growth, and most recently worked as Reddit’s Country Growth Lead in Brazil, helping double daily active users. He said he joined Resend to work closer to product development and systematize the factors attracting and retaining its users, while reconnecting with a longstanding interest in email that began with managing a university mail server. Based in Brasília, Braga cites his family, writing, data analysis in Google Sheets, and conversations with users as sources of inspiration, and advises growth marketers to prioritize understanding customer problems over chasing new tools and frameworks.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.