How to warm up a new domain

When launching a new email domain, it's crucial to establish a positive reputation with inbox service providers to avoid being flagged as spam, a challenge faced by the creators of new.email, a product designed for creating email templates. This process, known as "warming up" a domain, involves strategically increasing email volume and engagement over time to prove reliability, akin to building credit. The creators of new.email employed several strategies, such as using multiple subdomains for different types of emails, implementing a double opt-in system to ensure high engagement rates, and gradually increasing email volume. These steps help prevent deliverability issues, ensuring that emails reach their intended inboxes rather than being marked as spam. The warm-up plan included a six-week ramp-up period leading to the product launch, with a focus on maintaining a clean email list and monitoring engagement metrics to adjust strategies as needed, ultimately fostering a strong sender reputation.