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Broadcast API

Blog post from Resend

Post Details
Company
Date Published
Author
Zeh Fernandes and Alexandre Cisneiros
Word Count
391
Language
English
Hacker News Points
-
Summary

Broadcasts, a no-code email editor, initially focused on delivering a superior user experience and has evolved to include a powerful system capable of managing large-scale email dispatches with engagement metrics. The platform now extends its capabilities to developers, enabling them to send HTML, plain text, or React emails through a fully supported Broadcast API available in multiple programming languages. This API includes six endpoints for creating, updating, and sending emails, allowing for seamless integration with external products or applications and the ability to manage audience data programmatically. Users can review emails in the no-code editor before sending them and personalize email content using dynamic audience data. While broadcasts created through the API and visual editor are distinct, both can be viewed in either interface, though edits and sends must be conducted from the original creation source. The Broadcast API supports audience management and includes features like unsubscribe links to handle requests automatically.