Replay.io, launched in 2020, aimed to revolutionize how developers interact with web applications by providing tools to record and replay software, thus aiding in debugging. While its Replay DevTools have been successful in enhancing React application inspections and introducing innovative features like Live Console Logs and Jump to Code, the company has faced challenges in achieving widespread team adoption for its collaborative tools. Initially targeting bug reports, Replay pivoted to flaky browser tests but found difficulties in aligning their solutions with actual developer needs, leading to the discontinuation of Replay Test Suites. Moving forward, the company plans to focus on enhancing its DevTools and exploring the potential of replayability in AI, recognizing both the successes and lessons learned in its journey. Despite the challenges, Replay.io remains committed to its mission, supported by a dedicated team and community.